Xplore.
Asia.
Art direction - Alex Kaminski
Design - Alex Kaminski
Animation - Alex Kaminski
What is it?
Xplore. Asia is an online travel agency dedicated to provide unique and tailored journeys exclusively in the Asian region so far. Established since 2014 and aims to bring exposure, connection, recognition and economic support to side channels.
Goal.
Create an eagle figurative trademark for this company to represent a confident and serious but approachable and friendly representation.
Exploration.
Exploring a visual pun, combining a mountain and the eagle, as eagles fly near mountains.
Combining a compass and the eagles face: combining the eagles beak with the south arrow of the compass.
An expressive render of the eagle's wing and beak that creates an 'x' form that replaces the first letter of the company's name.
Final mark.
The identity is focused on the eagles wing that represents nurture, protection and trustworthiness.
he wing connected to the first letter of the company's name: 'x' emphasizes the start and finding unique experiences they can expect with Xplore. Asia's services.
Moreover, eagles fly with the east wind, symbolizing the direction of spring and renewed life
