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The
Açaí
Bar.
Art direction - Alex Kaminski
Design - Alex Kaminski
Animation - Alex Kaminski
What is it?
The Açaí Bar is based in Brunei Darussalam. It is the only place to buy fresh Açaí smoothies in Brunei.
Goal.
Developing a fresh and colorful identity for this startup company.
A minimal identity mark that represents a modern aesthetic, which also juxtaposes against crowded tropical backgrounds.
Identity & Paper Cup Design.
Superlative Package Design.
Using purple tones to create unity along with outline illustrations that creates a playful and warm tone.
The loyalty cards juxtaposes against the minimality, using form and illustrations to attract customers, as they keep hold of these cards.
Design.
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