Advertising Campaign
Nike
Goal.
To create an advertising campaign for everyday athletes to feel comfortable and confident in their own body.
Synopsis.
Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight.
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Current Tagline: “Just do it”
Campaign Visuals.
Current Campaign:
“Play inside, play for the world”
Audience.
The Everyday Athlete
Stories.
1. The purpose
I would like to express Nike’s purpose, emphasizing the “equal playing field for all.” and express how Nike accepts all types of people.
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2. Innovation
I would like to convey Nike’s innovative spirit, from the past and present: from using a waffle iron to their newest technology.
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3. Variety
I would like to showcase the variety of things Nike offers, from shoes to clothing and emphasize how they have other departments, such as: Nike Golf
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Information I want to relay in the Ad:
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Sportswear
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Equality in sports
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Design is essential
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Anyone can buy Nike products
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Create memories with Nike
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Brand secret:
Nike brand strategy is to build a powerful brand – so powerful that it inspires fervent customer loyalty from people literally all over the world. This is because Nike advertising uses the emotional branding technique of archetypes in its advertising – more specifically, the story of the Hero.
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Ad Call to Action:
Everyone is valued
