Garrett
Popcorn.
Art direction - Alex Kaminski
Design - Alex Kaminski
Animation - Alex Kaminski
What is it?
Redesign of Garrett Popcorns identity mark. It is based on creating a mascot, presenting a mark for Garrett popcorn and Chicago.
I explored different forms. I imagined how Garrett popcorn would identify with animals, objects and human forms.
Design.
A minimal identity mark that represents a modern aesthetic, which also juxtaposes against crowded tropical backgrounds.
The human form fits the name: “Garrett” the most, as it is a masculine name. The fluffy mustache is also a metaphor popcorns that are considered fluffy.
This is a typographic approach, using a 'G' from “Garrett”. And a group of popcorn sitting on the type, as it refers back to the popcorn concept.
In an animal form, I designed an elephant identity, as it is a friendly yet muscular and large animal. Moreover, a popcorn lays at the tip of the elephants trunk, ready to be popped.
