Nike:
Everyone
is valued.
Art direction - Alex Kaminski
Design - Alex Kaminski
Animation - Alex Kaminski
Goal.
Using Nike's brand, my goal is to create a marketing advertismentcampaign and
Synopsis.
Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight.
Current Tagline: “Just do it”
Campaign Visuals.
Current Campaign: “Play inside, play for the world”
Audience.
The everyday athlete
Stories.
1. The purpose
I would like to express Nike’s purpose, emphasizing the “equal playing field for all.” and express how Nike accepts all types of people.
2. Innovation
I would like to convey Nike’s innovative spirit, from the past and present: from using a waffle iron to their newest technology.
3. Variety
I would like to showcase the variety of things Nike offers, from shoes to clothing and emphasize how they have other departments, such as: Nike Golf
Information I want to relay in the Ad:
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Sportswear
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Equality in sports
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Design is essential
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Anyone can buy Nike products
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Create memories with Nike
Brand secret:
Nike brand strategy is to build a powerful brand – so powerful that it inspires fervent customer loyalty from people literally all over the world. This is because Nike advertising uses the emotional branding technique of archetypes in its advertising – more specifically, the story of the Hero.
Ad Call to Action:
Everyone is valued
Brand Indent.
Campaign Ad.
