Chicago
Cultural
Center.
Art direction - Alex Kaminski
Design - Alex Kaminski
Animation - Alex Kaminski
What is it?
“Where visual and performing arts are celebrated with free concerts, exhibitions & programs.”
Chicago Cultural Center exists to enhance Chicago’s community and culture through visual and performing arts, celebrated with free concerts, exhibitions and programs. They are the only cultural center that provides free admission to events. They are characterized by the building’s architecture: its historical and ornamental interior.
Goal.
Create a genuine and memorable identity system for Chicago's community and tourists.
Design Development.
Exploration of grouping the letter 'c' as the name of the company contains an alliteration. The grouping of the letter 'c' resembles the act of meeting in the center, unified as a community.
Different angles are explored, placed on a grid to provide stability.
Grid + Orientation
Typography Modification
Final Pattern + Type
Final Identity
Typography
Color Palette
Horizontal Orientation
Vertical Orientation
Monochromatic
Colorful
